Apple’s “No Frame Missed” campaign highlights how the iPhone helps people with Parkinson’s capture life’s moments with clarity, even when tremors or motor challenges make it difficult. For Rune Labs, this underscores why so many of our people with Parkinson’s (PwPD) prefer the iPhone: its accessibility features are part of the design from the very beginning.
Our StrivePD app was built to fit naturally into that ecosystem. PwPD can use the same phone they rely on every day to track symptoms, log medication use, and stay connected with their care team. iPhone’s Action Mode stabilizes video, Voice Control enables hands-free navigation, and AssistiveTouch provides customizable gestures.
All of these features make the phone easier to use for people with Parkinson’s, while at the same time creating a strong foundation for StrivePD and StrivePD Guardian. Because the iPhone is already familiar, PwPD don’t face the burden of learning a new device. Instead, they can focus on managing their health and living their lives, while relying on a platform they already trust.
With StrivePD, it automatically collects and analyzes real-world data, turning daily experiences into insights clinicians can use to personalize treatment. People with Parkinson’s don’t have to change their routines; the technology works quietly in the background, giving both PwPD and providers a clearer view of what’s happening between clinic visits. StrivePD brings the context of everyday life into the clinic, helping providers understand how symptoms fluctuate, how medications are working, and where adjustments might improve care. That kind of continuous feedback has the potential to make treatment more precise, more responsive, and more personal.
What the iPhone Collects for StrivePD
StrivePD builds on the iPhone’s sensors and daily use to create a fuller picture of life with Parkinson’s. Here are some of the key signals it can capture:
Together, this creates a continuous, secure record that helps clinicians see beyond the clinic visit and tailor care more precisely.
All of this information stays secure and private, while giving people with Parkinson’s and their clinicians a clearer view of health trends. Instead of snapshots taken only during clinic appointments, StrivePD and iPhone create a continuous, real-world record that supports more precise, timely care decisions.
The experiences Apple highlighted in their campaign mirror what we consistently hear from our community. Technology restores confidence when it adapts to people’s needs. It opens the door to creativity, family connection, and self-expression, while also supporting better health management.
PwPD tell us that when technology feels intuitive, it not only makes tasks easier but helps them feel more independent, more in control, and better able to engage in the activities they love. For many, this sense of empowerment is just as important as the clinical benefits.
At Rune Labs, we see the iPhone and Apple Watch as the bridge that allows StrivePD to connect everyday life with clinical care. By combining Apple’s accessibility-first design with our patient-centered platform, we can help people with Parkinson’s capture their lives more fully while giving clinicians the insights they need to deliver better care.
